Let’s be honest. If you’re a mum, chances are your brain is basically a never-ending to-do list with legs. Between deciding what to cook (again), school runs, forgotten laundry, dentist appointments, packing lunchboxes (they hate everything today, naturally), managing work emails, birthday gifts, homework, costumes for the class musical, and squeezing in a “quick” workout... it’s A LOT.

Add in the constant background hum of worries: Am I feeding my kids enough healthy food? Are they moving enough? Is a granola bar for breakfast two days in a row a parenting crime? (Asking for a friend.)  Am I eating enough vegetables? Should I be exercising more? Why do my knees make that noise when I sit down?  Am I doing this whole thing right?

Sound familiar? 

Meanwhile on Instagram...

Everyone else seems to have it together. There’s that one mum (you know the one) whose kitchen sparkles, whose children are dressed in coordinated linen, and whose dinners look like they came from a Michelin-starred chef. I knew one of these “perfect” mums once—brand ambassador, YouTube darling, always looking polished and put together. And I think... how?

But here’s the secret: I knew one of those mums. In real life. YouTube subscribers, brand deals, the whole glossy package. When I popped by her home, I saw the truth—her perfectly curated home life existed only in one tiny, tidy corner of her living room. Everything else was chaos and unfolded laundry, just like the rest of us. 

The Trouble With Perfection

Here’s the thing: we’re all just trying our best. But somewhere along the way, “trying our best” became “doing it all” and “doing it perfectly.” When we say we want to be a good mum, what we really mean is we want to be the perfect mum. And perfection, dear reader, is a moving target wrapped in guilt and dipped in unrealistic expectations. 

When we fall short (which is inevitable), we turn inward. We blame ourselves. We feel like we’re not doing enough, being enough, knowing enough. And it doesn’t just end there—it snowballs into something called parental burnout. 

What Parental Burnout Looks Like:

1. Snapping over the tiniest things (why is this sock on the floor AGAIN?). 

2. Forgetting simple tasks, appointments, your own phone number.

3. Feeling physically and emotionally fried. You’re physically exhausted but your mind won’t stop racing.

4. Struggling to find joy in the little things. Everything feels like One. More. Thing. 

5. And the kicker—everyone else suffers too (hello, tense dinner table and short fuses all round).

And then what?

The Answer Isn’t More Effort—It’s Less Pressure 

So, what do we do? We stop. We breathe. We pivot.

Instead of aiming for perfect, we lean into the good enough approach. Good enough means knowing that laundry can wait. That cereal is dinner sometimes. That asking for help is not a weakness—it’s a superpower. Good enough means knowing you won’t nail it all the time—and that’s absolutely OK. You just have to be present, loving, and real. And believe it or not, your kids aren’t keeping score.

What they’ll remember is the feeling of being loved, seen, and safe—not whether their sandwiches were cut into star shapes. And that’s not just good enough. That’s extraordinary.

Avoiding Burnout (Without Adding to Your To-Do List)

1. Practice Self-Compassion: You're doing your best. And that is more than enough. Try being your own cheerleader for once. 

2. Stop Comparing Yourself to Others: Social media lies. Behind every “perfect” photo is a mess just outside the frame. Literally.

3. Ask for help: Whether it’s your partner, your friends, your village. Hire help if you can. You weren’t meant to do this alone.

4. Make time for self-care daily: Not once a year. Every day. I mean sleep, hydration, boundaries, a short walk in the sun, and nourishment from the inside out. 

Self-Care That Starts from the Inside, AKA Beauty From Within

True self-care isn’t just about a quiet moment—it’s about giving your body and mind what they need to thrive. That’s why our supplements are lovingly formulated to support your daily energy, mood, and glow: 

1. Marine Collagen – for skin that stays supple, hydrated and radiant, even on 4-hours-of-sleep days. 

2. Vitamin B-Complex – to fuel your energy, support brain function and reduce fatigue (school run warriors, this one’s for you).

3. Ashwagandha – to help your nervous system unwind and manage stress. It’s like a hug for your adrenals.

4. Selenium – a mighty antioxidant that protects your cells and boosts immunity. 

5. D-Mannose – for those of us prone to UTIs (because who has time for that?)

6. Sea Kelp – rich in iodine, it supports thyroid health and metabolism—a must for overall vitality.

Because when you take care of your inside, your outside shines—whether or not you’ve washed your hair this week.

This Mother’s Day, Let’s Celebrate the Real MVPs

This year, instead of a picture-perfect celebration, why not honour the magic of imperfection? Let's stop aiming for “supermum” and start appreciating the magnificent, messy, magical mum you already are. Let’s celebrate the mum who forgot the bake sale but remembered the cuddle. The one who cries sometimes but keeps going anyway. The mum who might not look polished but radiates love.

To every mum reading this: You’re more than enough. You always were. 

You are magic. You are mess. You are magnificence.

And from one mum to another—Happy Mother’s Day.

You’re doing brilliantly, love. Now glow, baby, glow.